23 September 12:30-16:00Aalborg University Copenhagen (AAU)

What is YPAI?

YPAI – Young Professional Attraction Index is an annual survey conducted by Academic Work to identify what attracts early career professionals – typically students, recent graduates, and individuals with up to five years of work experience – to specific companies and industries.

The purpose of YPAI is to provide companies with insights into:

  • Which factors matter most to early career professionals when choosing an employer
  • How companies are perceived as employers by the target group
  • How companies can strengthen their employer brand and attract the right talent

The survey is carried out by Academic Work in collaboration with the global research agency Kantar, ensuring methodological validity and high-quality data collection.

This year marks the 10th time Academic Work Denmark is conducting the YPAI survey. The same survey is also carried out across all other Academic Work countries – Sweden, Norway, Finland, Germany, and Switzerland – making it possible to compare data and insights across borders. Companies can thus gain access to both national and international perspectives on how they are perceived as employers – and what young professionals are looking for, locally and globally.

Program

12.30-12.45
Doors opening.

12.45 - 12.55
Welcome by moderator.

13.00 - 14.00
Panel debate: We've invited inspiring voices from Danish business and work life to discuss the future of recruitment – from shifting candidate expectations to the role of technology and employer branding.

14.00 - 14.20
Break w. snacks, coffee and sweets.

14.20 - 15.30
YPAI Presentation: The YPAI 2025 survey reveals the dreams, demands, and career choices shaping the future of work.

15.30 - 16.00
Mingle and network between companies and students.

Note: The event is free and will be held in English. Free parking available.

Panel Speakers

Sara Amini
Group CIO at Atea

Sara Amini is Group CIO at Atea, the largest IT infrastructure provider in the Nordics and Baltics. With a background in digital transformation and over a decade at Atea, she is known for redefining the CIO role to focus on innovation, inclusion, and business impact. Previously CIO for Atea Denmark, she led major efficiency projects and now drives strategic IT initiatives across the entire group.

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Leyla Elif Aksoy
Deputy Country Manager at Salesforce

Leyla Elif Aksoy is the Deputy Country Manager at Salesforce, based in Denmark, where she leads commercial strategy and customer success across the Nordic region. With over 17 years of experience in the IT industry, including a significant tenure at Cisco, she brings deep expertise in sales leadership and digital transformation. At Salesforce, Leyla is known for her focus on innovation, AI-driven sales optimization, and inclusive leadership. She is also a sought-after speaker on topics like the future of sales and empowering diverse talent in tech.

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Louise Kongstad Wulff
Head of Talent Acquisition DK & NO at Nordea

Louise Kongstad Wulff is the Head of Talent Acquisition for Denmark and Norway at Nordea, bringing both strategic vision and hands-on expertise to the role. Holding an MSc in Business Administration and Psychology from Copenhagen Business School, she combines academic rigor with a deep understanding of candidate behavior. Passionate about employer branding and attracting young professionals, Louise often engages with students and recent graduates—illustrated by her enthusiasm for Nordea’s graduate programme and its rising recognition among early career talents.

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Step Into the Future of Talent with YPAI

What drives the next generation of professionals? How can your company stay ahead in a job market where expectations evolve faster than ever?

Join us for an afternoon where ambition, insights, and innovation collide – featuring students from Aalborg University participating side-by-side with leading companies.

This event isn’t just about listening – it’s about exchanging perspectives across the table.

From a dynamic panel debate on the future of recruitment to the unveiling of fresh insights from the 2025 YPAI survey, you’ll gain valuable input straight from the source: the early career professionals who are already redefining the workplace.

Why is it powerful? Because when companies and students meet as equals, real conversations happen. And those conversations spark new ideas, challenge assumptions – and help shape workplaces that attract and inspire the talent of tomorrow.

Come for the data. Stay for the dialogue. Leave with actionable insights and authentic connections.

    Tuesday, September 23rd 

    📍Location: Aalborg University (AAU), A. C. Meyers Vænge 15, 2450 København SV

    This year, we’re especially excited to be hosting the event at Aalborg University – right where many of tomorrow’s early career professionals are shaping their future.

    Aalborg University is known for its strong academic environment and wide range of study programmes, spanning everything from engineering, IT, and natural sciences to business, communication, social sciences, and health. This diversity gives us a unique opportunity to engage with a broad spectrum of talent – from future tech innovators and analysts to creative communicators and strategic thinkers.

    By bringing the event to the heart of this dynamic university, we create a space where companies and students can meet on equal footing – to exchange ideas, share expectations, and inspire each other across industries and career paths.




    © MapTiler © OpenStreetMap contributors

    Moderator

    Markus Åberg
    Head of Talent Advisory & YPAI Expert

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    We look forward to seeing you!